USA SEO Pros provides a number of different solutions for businesses who are trying to improve their Internet marketing campaigns. The company specializes in search engine optimization, but also provides Web design, blogging, press releases, and other things that can help business gain exposure online. If you'd like to learn more about what the business can do, please visit the main USASEOPros Web site to learn more.
Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world [...]
We have a fantastic freebie to download today from Pixeden, a one stop place for great tools for the modern design. Released first and exclusively on WDD, it’s an infographic vector kit, with the most used elements that you may need for your infographic designs. Included in this set is a world map, gender elements, [...]
It’s not uncommon for a designer in today’s world to pay little attention to how type is laid out, especially with the ever-so-convenient default settings of heading tags and web safe fonts found universally on the web. If we as interactive designers we’re able to take a little more time when it came to typography, [...]
We’re thrilled to see bring you another great giveaway of business cards from our friends at Uprinting. This time around we’ll be giving away 5 prizes of 250 die cut business cards each! What makes these cards different is their unique and attractive shapes. They are sure to get you noticed and will make your [...]
There are a whole bunch of CMSes out there ranging from lightweight micro-blogging platforms to huge enterprise packages. I don’t want to mention any names here or tell you what to use. Instead, I’m going give you some important points to consider, so that you can make an educated decision on your own. And hopefully, [...]
Firefox 10, due out January 31st (the same day Firefox 11 becomes an official Beta release), finally rounds out the browser’s growing collection of developer tools with Page and Style Inspectors. In some ways, these tools are similar to Firebug, but they’re also uniquely Mozilla-ey. Rather than try to reproduce Firebug or the WebKit developer [...]
Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world [...]
Managing a blog with a single author can be time-consuming enough, but adding in multiple authors can exponentially increase the amount of time and effort it takes to manage. There’s editorial workflow, scheduling, and author management to consider, among other things. Below are fifteen plugins that can make managing your multi-author blog a lot easier […]
There was a time when microsites were nothing more than flashy, push-marketing pages, usually comprised entirely of videos built in Flash. Now, however, a new generation of microsites is on the upswing. These sites help your visitors cut out the information overload of full-fledged sites while providing new opportunities and techniques for agile marketing and conversion optimization.
The new style of microsite tends to be pure HTML and usually have no Flash at all, lending them to the best practices of SEO. You can have rich and detailed content, with graphic designs that are engaging without being overwhelming. You can provide access to other pages via a simple tab navigation, with each tab focusing on a specific subtopic. The new generation of microsites can provide all these features, without any of the troubles the past microsites used to have.
Microsites can help you serve up an optimized visitor experience. Your visitors are searching for good content and instant gratification, both of which microsites can provide with their extremely targeted focus. You should have an organized collection of subtopics that can guide your visitors to the information that they want. You can deliver deeper content in bite-sized chunks using sub-topics, making it easier for your visitors to consume.
Since microsites live outside the formal framework of your main website, they often are deployed quickly. This can make it easier for you to use your favorite A/B or multivariate-testing tool to experiment with different content variations, presentations and conversion offers.
The new generation of microsites can provide conversion optimization professionals with new opportunities for targeting strategies, at the same time leveraging the practices and tools used in larger sites.
There are a few very helpful landing page design tips that people can take advantage of when they decide they need specific pages to attract customers to different kinds of products on their Web site. If your site offers more than on kind of service or product, it may be a good idea for you to create different pages there serve different purposes.
For example, if you sell different kinds of auto parts, it might be a good idea for you to advertise for those different parts separately online, and if you do, it’d be a good idea to have those different advertisements go to different landing pages. Below of a few suggestions on how to do landing pages correctly. If a landing page is done right, it can increase your sales significantly.
Know your desired user by defining you landing page purpose
If you sell cheese and crackers then your landing page purpose is to sell cheese and crackers to hungry, cheese-and-cracker-loving people. If you sell cell phones along with cheese and crackers, then you have two landing page purposes and need two landing pages. Don’t make your landing page a one-size-fits-all for everything you offer. People are going to your site for a purpose. Know what that purpose is a use it to your advantage.
Simple Design
With any Web design these days, going crazy with graphics, flashing text or anything that will distract your user from the intended purpose is a bad thing. Subtlety is key in your overall design. Make it very simple for your customers to find what they want and purchase it, no one is going to be amazed by flashing images, unless that happens to be what you’re selling.
Focus on Purpose/Interest and the Call to Action (conversion)
These go hand in hand, and they are what should stand out since the site is ultimately built for a specific type of user with a specific interest and a specific purpose.
Simplify your forms There is no reason to make your forms anything more than they have to be. If you Web site urges people to sign up through some kind of form, make it easy for them. Make the forms in logical place, and only have users fill in the information that is necessary.
Testimonials - depending on the landing page Depending on the kind of product or service you’re providing, testimonials can be an excellent thing to include on a landing page. Testimonials can provide credibility and trust to your business, which will make potential customers more likely to buy from you.
Check out the video below if you need some more convincing on why landing pages are a good thing to focus on when creating a successful online business.
After you learn the basics of how to design and code a Web site, there is still the matter of figuring out how best to design it for your specific purpose. What you think looks good, may not look good to everyone else, especially if you’re trying to get them to buy something from you.There are certain ways for you to improve the functionality of your ecommerce site in order to potentially improve your sales.
Building a successful ecommerce site requires more than just a good looking design. You have to make things easy for your customers. Never sacrifice ease of use to make things look better. The first thing you need to do is make sure things are easy to buy. Make your products visible and give people all the information they need to know before buying. Make sure not to include any excess information they could get lost in, and make sure to limit the amount of clicks in takes to get through the buying process. All the customer really needs to know is what they are buying, if it’s the right product for them, and how much it costs.
Also make sure to create several paths that customers can take to get to the purchase page. Using more than one path allows customers to find products in more than one way. If you have a directory, search and featured sections, then customers have multiple ways to find what they’re looking for. Combine that with a simple check out process, and it makes things a lot smoother.
Make sure the “buy” buttons are big enough for people to easily see, and don’t clutter up your Web sites with a bunch of unnecessary material. There are a lot of tips to turn browsers into buyers, but as long as you use some common sense and think like a buyer, you should be able to create something that will work. Focus on usability more than design aesthetics, and make sure it’s easy for people to buy what you’re selling. If they’ve found your site, you probably don’t need a whole lot of convincing, but give them enough information to feel comfortable with buying from your site.
The video below suggests six pages that ever ecommerse site should have. Those pages should be enough information for average buyers. Including more information than what is necessary could clutter your Web site up too much. Keeping things clean and simple is probably the best way to go for most sites.
