USA SEO Pros: Web Design Blog

There are a few very helpful landing page design tips that people can take advantage of when they decide they need specific pages to attract customers to different kinds of products on their Web site. If your site offers more than on kind of service or product, it may be a good idea for you to create different pages there serve different purposes.

For example, if you sell different kinds of auto parts, it might be a good idea for you to advertise for those different parts separately online, and if you do, it’d be a good idea to have those different advertisements go to different landing pages. Below of a few suggestions on how to do landing pages correctly. If a landing page is done right, it can increase your sales significantly.

1. Know your desired user by defining you landing page purpose
   If you sell cheese and crackers then your landing page purpose is to sell cheese and crackers to hungry, cheese-and-cracker-loving people. If you sell cell phones along with cheese and crackers, then you have two landing page purposes and need two landing pages. Don’t make your landing page a one-size-fits-all for everything you offer. People are going to your site for a purpose. Know what that purpose is a use it to your advantage.
2. Simple Design
   With any Web design these days, going crazy with graphics, flashing text or anything that will distract your user from the intended purpose is a bad thing. Subtlety is key in your overall design. Make it very simple for your customers to find what they want and purchase it, no one is going to be amazed by flashing images, unless that happens to be what you’re selling.
3. Focus on Purpose/Interest and the Call to Action (conversion)
   These go hand in hand, and they are what should stand out since the site is ultimately built for a specific type of user with a specific interest and a specific purpose.
4. Simplify your forms
   There is no reason to make your forms anything more than they have to be. If you Web site urges people to sign up through some kind of form, make it easy for them. Make the forms in logical place, and only have users fill in the information that is necessary.
5. Testimonials - depending on the landing page
   Depending on the kind of product or service you’re providing, testimonials can be an excellent thing to include on a landing page. Testimonials can provide credibility and trust to your business, which will make potential customers more likely to buy from you.

Check out the video below if you need some more convincing on why landing pages are a good thing to focus on when creating a successful online business.

After you learn the basics of how to design and code a Web site, there is still the matter of figuring out how best to design it for your specific purpose. What you think looks good, may not look good to everyone else, especially if you’re trying to get them to buy something from you.There are certain ways for you to improve the functionality of your ecommerce site in order to potentially improve your sales.

Building a successful ecommerce site requires more than just a good looking design. You have to make things easy for your customers. Never sacrifice ease of use to make things look better. The first thing you need to do is make sure things are easy to buy. Make your products visible and give people all the information they need to know before buying. Make sure not to include any excess information they could get lost in, and make sure to limit the amount of clicks in takes to get through the buying process. All the customer really needs to know is what they are buying, if it’s the right product for them, and how much it costs.

Also make sure to create several paths that customers can take to get to the purchase page. Using more than one path allows customers to find products in more than one way. If you have a directory, search and featured sections, then customers have multiple ways to find what they’re looking for. Combine that with a simple check out process, and it makes things a lot smoother.

Make sure the “buy” buttons are big enough for people to easily see, and don’t clutter up your Web sites with a bunch of unnecessary material. There are a lot of tips to turn browsers into buyers, but as long as you use some common sense and think like a buyer, you should be able to create something that will work. Focus on usability more than design aesthetics, and make sure it’s easy for people to buy what you’re selling. If they’ve found your site, you probably don’t need a whole lot of convincing, but give them enough information to feel comfortable with buying from your site.

The video below suggests six pages that ever ecommerse site should have. Those pages should be enough information for average buyers. Including more information than what is necessary could clutter your Web site up too much. Keeping things clean and simple is probably the best way to go for most sites.