After you learn the basics of how to design and code a Web site, there is still the matter of figuring out how best to design it for your specific purpose. What you think looks good, may not look good to everyone else, especially if you’re trying to get them to buy something from you.There are certain ways for you to improve the functionality of your ecommerce site in order to potentially improve your sales.
Building a successful ecommerce site requires more than just a good looking design. You have to make things easy for your customers. Never sacrifice ease of use to make things look better. The first thing you need to do is make sure things are easy to buy. Make your products visible and give people all the information they need to know before buying. Make sure not to include any excess information they could get lost in, and make sure to limit the amount of clicks in takes to get through the buying process. All the customer really needs to know is what they are buying, if it’s the right product for them, and how much it costs.
Also make sure to create several paths that customers can take to get to the purchase page. Using more than one path allows customers to find products in more than one way. If you have a directory, search and featured sections, then customers have multiple ways to find what they’re looking for. Combine that with a simple check out process, and it makes things a lot smoother.
Make sure the “buy” buttons are big enough for people to easily see, and don’t clutter up your Web sites with a bunch of unnecessary material. There are a lot of tips to turn browsers into buyers, but as long as you use some common sense and think like a buyer, you should be able to create something that will work. Focus on usability more than design aesthetics, and make sure it’s easy for people to buy what you’re selling. If they’ve found your site, you probably don’t need a whole lot of convincing, but give them enough information to feel comfortable with buying from your site.
The video below suggests six pages that ever ecommerse site should have. Those pages should be enough information for average buyers. Including more information than what is necessary could clutter your Web site up too much. Keeping things clean and simple is probably the best way to go for most sites.