Landing Page Design Tips

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USA SEO Pros provides a number of different solutions for businesses who are trying to improve their Internet marketing campaigns. The company specializes in search engine optimization, but also provides Web design, blogging, press releases, and other things that can help business gain exposure online. If you'd like to learn more about what the business can do, please visit the main USASEOPros Web site to learn more.
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- Our favorite tweets of the week Jan 30-Feb 5, 2012
  Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
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  Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world [...]
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- Win 250 die cut business cards from UPrinting
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- New developer tools in Firefox 10 and 11
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- Our favorite tweets of the week Jan 23-Jan 29, 2012
  Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
- Comics of the week #114
  Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world [...]
- 15 useful plugins for multi-author blogs
  Managing a blog with a single author can be time-consuming enough, but adding in multiple authors can exponentially increase the amount of time and effort it takes to manage. There’s editorial workflow, scheduling, and author management to consider, among other things. Below are fifteen plugins that can make managing your multi-author blog a lot easier […]
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- How Google Buzz Can Be Used For Business: http://su.pr/2h4v8W Check out the new post. 2010-02-23
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Posted in July 29th, 2009 By usaseopros

There are a few very helpful landing page design tips that people can take advantage of when they decide they need specific pages to attract customers to different kinds of products on their Web site. If your site offers more than on kind of service or product, it may be a good idea for you to create different pages there serve different purposes.

For example, if you sell different kinds of auto parts, it might be a good idea for you to advertise for those different parts separately online, and if you do, it’d be a good idea to have those different advertisements go to different landing pages. Below of a few suggestions on how to do landing pages correctly. If a landing page is done right, it can increase your sales significantly.

Know your desired user by defining you landing page purpose
If you sell cheese and crackers then your landing page purpose is to sell cheese and crackers to hungry, cheese-and-cracker-loving people. If you sell cell phones along with cheese and crackers, then you have two landing page purposes and need two landing pages. Don’t make your landing page a one-size-fits-all for everything you offer. People are going to your site for a purpose. Know what that purpose is a use it to your advantage.
Simple Design
With any Web design these days, going crazy with graphics, flashing text or anything that will distract your user from the intended purpose is a bad thing. Subtlety is key in your overall design. Make it very simple for your customers to find what they want and purchase it, no one is going to be amazed by flashing images, unless that happens to be what you’re selling.
Focus on Purpose/Interest and the Call to Action (conversion)
These go hand in hand, and they are what should stand out since the site is ultimately built for a specific type of user with a specific interest and a specific purpose.
Simplify your forms
There is no reason to make your forms anything more than they have to be. If you Web site urges people to sign up through some kind of form, make it easy for them. Make the forms in logical place, and only have users fill in the information that is necessary.
Testimonials - depending on the landing page
Depending on the kind of product or service you’re providing, testimonials can be an excellent thing to include on a landing page. Testimonials can provide credibility and trust to your business, which will make potential customers more likely to buy from you.

Check out the video below if you need some more convincing on why landing pages are a good thing to focus on when creating a successful online business.

Links are good for sharing: